Although the internet has made it easier than ever to find clients, converting them into customers might be harder than ever. However, Toronto trade show clients seem to have much better results. Not only do you meet them in person and have a real bond, you know that they are motivated customers willing to try your product.  For that reason, custom trade show displays and booths are crucial your business and growing your customer base.

Walking into a trade show, customers are greeted with hundreds of booths and people eager for their attention. All of your competitors are there as well as other distractions that might lead your customers astray. The best way to attract attention is by having an eye-catching custom booth or display.

For example, imagine a craft brewery trying to make its name and find new distributors in the ultra-competitive alcoholic beverage market. They can try calling the distributors on the phone or emailing them, spending months of fruitless outreach. On the other hand, they could build an amazing booth at the next Toronto trade show and entice distributors to sample the product in person. After that initial connection, it will be much easier to sign up distributors and boost sales immediately.

ExpoSystems is the leading producer of custom booths, displays, stands and other items for trade shows in Canada. The company has helped firms to highlight their offerings and take advantage of the millions of potential customers that participate in trade shows each year.  For more information, please contact us.

Marketers in the know appreciate the appeal of trade show island exhibits. Not only do they actively advertise and brand to consumers on all four sides, but the larger display space also offers multiple engagement opportunities that provide visual, sensory and auditory marketing opportunities. 

Size Matters at Expos

While other companies must do with the typical small booth setup, your footprint starts at 20 feet by 20 feet. It does not end there, however. Islands measuring 30 feet by 40 feet and even larger are possible. They usually incorporate a variety of lights, podiums, and displays. 

Anatomy of Successful Island Exhibits

What sets apart the strong display from one that may take up a lot of space but not generate much of a buzz within the trade show environment is the expert allocation of ad copy and interactivity opportunities.

• Audio/visual equipment. Monitors and speakers are a necessity. In fact, if you operate a demonstration counter, we highly recommend the integration of a screen wall.
• Internet connectivity. Do not rely on the venue’s internet. Instead, ensure that your customers can directly interact with landing pages you have set up specifically for the event.
• Furniture. Customized furnishings are a necessity. They include seating options, tables and demonstration surfaces. An optional furnishing that we highly recommend is the iPad kiosk that allows visitors to your booth to interact with your website right from the trade show.
• Lighting. It is a common misconception that one light source type is sufficient. In fact, you need pendant lights, LEDs for display lighting and ambiance illumination near seating areas.
• Signage. Do not rely on size alone. The use of an overhead fabric exhibit that complements the size of your island setup draws more attention to your booth. Complete your display with customized tension fabric and retractable banner stands. 

If this sounds like there are a lot of options to consider, you are correct. Contact us today to learn more about the various island exhibit design services we offer.